Using Timeline for Your Brand: A Closer Look at Coca Cola’s Campaign

  1. coke

As we mentioned before, Timeline is of valuable use for your brand. It is a place to be creative, engaging a fun. What says fun more than a riddle and a whimsy website?

Coca Cola has figured it out. Using fill-in-the blanks, they have invited fans to join along with a game that will lead them to a brand related site. Coca Cola has cross-promoted their site on Twitter and Google+ as well.

Example of their riddles:

“Even if they pop I smile. It’s no secret why.The soapy rainbow swirls are magic to my eye. I love looking up at clouds, And blowing_ _ _ _ _ _ _inthe_ _ _.com.”

By filling in the links to blowingbubblesinthesky.com, readers are directed to a site which features a hand that the user can manipulate to blow bubbles…from a Coca Cola bubble blower!

For more info, click here.

Has your brand come up with fun ways to engage your fans? Let us know and we plan on covering different campaigns from small businesses in future posts.

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About the Author

Christi Tasker

Christi Tasker

Hey! I always love hearing your thoughts & feedback on my articles. Please feel free to comment below with questions, answers, or other useful solutions. Hey! I'm Christi Tasker, the Chief Entertainment Officer (that means I do too much to list) of @PuTTinOuT, a Las Vegas based social media marketing firm serving businesses, brands, and celebrities worldwide. If that doesn't sound like enough, a couple of years ago I was crazy enough to author The Power of Pinterest book. I also travel the world conducting television interviews and speaking. At my speaking engagements and on my blogs I love to share and educate audiences of CEOs, small business owners, real estate professionals, retailers, interior designers, bloggers, and even wedding professionals to use tactics that we discover everyday while managing social media communities for our clients. Please leave a comment or a question. It's total motivation for me to keep writing. Without comments I don't know that you're reading.