Biggest Facebook Demographic May Be… Moms?!

  1. Facebook-Demographics

That’s right, but not just any moms.

According to this Experian social media survey, the most active users of social media who are most likely to post comments are, by a long shot, young-ish moms with children under 5. How big is that demographic? These women are two times more likely to visit and/or comment on social media than others. Two times!

Anyone (un)fortunate enough to have tons of mom friends on Facebook (their preferred social media site) knows this already, though. How many times have you seen a picture of a toddler toing something every single toddler in the world does? How many times have you seen a post by a mom about something very mom-related? How many times have you seen other moms posting onto these very mommy posts?

As a mother myself, I understand the impulse completely. Unfortunately I wasn’t a mother of a 5-year-old during the peak of social media, so I’ve already missed that train. Mothers want to share their joy with everyone, and while that can occasionally get a little over the top for some followers, moms completely get it.

However, the study also shows that that number goes way down once those kids age above 5. Maybe we get tired of posting about it, maybe they’re just not as cute anymore, maybe it’s not as fun to post about them when they’re starting to play video games and Tweet on their own all the time.

Whatever the case may be, understanding your social media demographic matters. And apparently understanding how to appeal to the 25 – 35 year old mother matters a particularly large amount.

So if your product, service, or brand matters to children and moms, prepare yourself for them. Start optimizing Facebook thumbnails for images that appeal to young moms. Start posting links to European toys that young moms will think are cool. Figure out how to engage with them at least once weekly if they are in any way a part of your market, and chances are they’ll respond. You get the idea.

If you’re a mom yourself with a kid, also be sure to check out our post clarifying the recent Facebook privacy policy update.

Moms: what do you use social media for? Do you notice more engagement with this demographic?

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About the Author

Christi Tasker

Christi Tasker

Hey! I always love hearing your thoughts & feedback on my articles. Please feel free to comment below with questions, answers, or other useful solutions. Hey! I'm Christi Tasker, the Chief Entertainment Officer (that means I do too much to list) of @PuTTinOuT, a Las Vegas based social media marketing firm serving businesses, brands, and celebrities worldwide. If that doesn't sound like enough, a couple of years ago I was crazy enough to author The Power of Pinterest book. I also travel the world conducting television interviews and speaking. At my speaking engagements and on my blogs I love to share and educate audiences of CEOs, small business owners, real estate professionals, retailers, interior designers, bloggers, and even wedding professionals to use tactics that we discover everyday while managing social media communities for our clients. Please leave a comment or a question. It's total motivation for me to keep writing. Without comments I don't know that you're reading.