If the social reach metric is news to you, check out the official Klout definition first, then see this interesting post I found from Mashable. If you want my opinion on the list, by far the most important thing you can do is engage with everybody. Social media is all about being, y’know, social! So by engaging with people, you give them reason to interact and share, which is kind of the point!!
And one extra tip from yours truly (bringing us up to 8 ways, if you’re keeping track): don’t just be active on social media, be active on ALL social media channels your users are engaging with.
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What’s your Klout score? Do you think it matters? Let me know!