Light and Living Case Study

  • Goals

    • Develop a graphic identity.
    • Create social media accounts and craft a strong, recognizable social media presence.
    • Grow a social media following from scratch.
    • Coordinate U.S. brand launch.
    • Work with media contacts to generate press opportunities.



    • Produced a variety of eye-catching visuals.
    • Opened social media accounts. Established a unique voice for posts, tweets and updates, and created 30 days’ worth of content.
    • Drove growth in social media audience from zero to 1,000 targeted prospects.
    • Successfully promoted new U.S. presence.
    • Secured multiple press mentions, interviews and articles.
  • We started their social media sites and initial 30 Days of Content which obtained them: 
    • Over 1k targeted market goer fans – from ZERO 🙂 
    • their launch to the U.S. Market, 
    • tons of press regarding their debut (You can look this up) 
  • We were even invited to Amsterdam to train their entire Dutch marketing staff on social media but we were unable to meet their required dates.