While PuTTin’ OuT has been working mainly with clients in the Gift and Home industry, 2014 brought new clients who varied in field and scope of established branding. One such client was The Casas Team, a Mortgage Lender based out of Las Vegas. Here’s what was requested by the founder, Brenda Casas, and her associates:
before and after images
Leads Generation: The Name of the Game
The main concern was generation of new leads. The Casas Team wanted their brand and their lender Brenda Casas, to be fully established online, especially in the Spanish-speaking community which is widely prevalent here in Vegas. We worked together with graphics artists, media, and videographers to complete a full social media campaign that would generate leads and recognition.
Our focus throughout the campaign:
Rebranding and Company Name Change
As with every campaign, there are split-second moments where an issue must be addressed. Through a series of changes in the mortgage lending regulations, our team initiated a full-fledged name change and rebranding for the Casas Team, which included:
What We Accomplished:
PuTTin OuT worked with resident Casas Team web developers and marketing assistants to refine the voice of the company across social media. In addition, we worked with the marketing team to train them in their own email campaign and press release practices. We saw:
What We Learned
In addition to learning a TON about the buying a new home in Vegas, we used some super savvy tactics for removal of a brand and re-establishing a new presence quickly, something many CEO’s in our past have also had the privilege of seeing first-hand (hush! we can’t tell who!).
Creating a presence online is one thing. Maintaining that presence isn’t always a one-woman job. It took our whole team to establish the change effectively.